Women’s Markets Playbook: Central Asia
The Women’s Markets Playbook took place in Samarkand, Uzbekistan, from November 18 to 20, 2025. For this Playbook, the Alliance designed an intensive, hands-on learning experience focused on the business case, segmentation, customer value propositions, internal alignment, measurement, and reporting. This Women’s Markets Playbook: Strategy Design for WMSMEs, brought global experience from Alliance Members, including Bank al Etihad and BRAC Bank, and combined it with 10 Use Case Presentations from the region—Ipak Yuli and Xalq Bank from Uzbekistan, Khan Bank, Mongolia; KMF Bank, Kazakhstan; Humo Bank, Arvand Bank, and Imon from Tajikistan; Eldik, Baylik, and KICB from the Kyrgyz Republic. This program was organized in partnership with EBRD, ConsumerCentriX, and IPC, and with the support of the Central Bank of Uzbekistan.
A Strong Regional Impact & Measurable Results in Central Asia
The Women’s Markets Playbook in Central Asia convened 37 senior professionals from five countries, representing leading financial institutions committed to advancing women-focused strategies. Over the 2.5-day program, participants actively engaged in deep-dive sessions, interactive workshops, and peer discussions designed to translate strategy into action.
The training achieved strong evaluation results, with participants rating the achievement of their learning objectives at 4.4 and their likelihood to recommend the program at 4.6, out of a total of 5 points. Feedback consistently highlighted the clarity of the structure, the high practical value of the sessions, and the effectiveness of combining regional peer exchange with actionable frameworks.
Beyond satisfaction, the Playbook strengthened institutional readiness across the region. Participants reported leaving with clearer roadmaps, stronger confidence in applying segmentation and measurement tools, and concrete next steps to advance Women’s Market strategies within their institutions—demonstrating the program’s tangible professional and institutional impact.
Participating Institutions
Mongolia: Golomt Bank, Khan Bank, Transcapital NBFI, InvesCore NBFI JSC, XacBank, Ashid Capital NBFI LLC
Uzbekistan: Bank razvitiya biznesa / BRB, Xalq Bank, JSC Imkon Finance Microfinance organization, Universalbank, Hamkorbank, TuronBank, AK Aloqabank, SanoatQurilishbank JSCB / SQB, NBU, Ipak Yuli, Renessans, Agrobank, TBC Bank, MikroKredit Bank, Davr Bank, Asaka Bank, Ipoteka Bank
Tajikistan: Gamil, CJSC Investment and Credit Bank (ICB), Eskhata, Imon International, Humo Bank, Arvand
Kyrgyz Republic: Bailyk Finance, Ayil Bank, KICB, Eldik Bank, Optima, Demir, Oxus
Kazakhstan: KMF Bank
Learning Journey
The 2.5-day Women’s Markets Playbook: Strategy Design for WMSMEs in Central Asia was an intensive, hands-on training designed to guide financial institutions in Central Asia through every step of building a successful and sustainable women-centered strategy
Throughout the journey, participants explored the strategic and business case for Women’s Markets, advanced their gender data capabilities, designed compelling financial and non-financial Customer Value Propositions (CVP), strengthened marketing and internal alignment, and developed clear measurement and scorecard frameworks—blending deep-dive theory, regional and global best practices, and interactive workshops to leave with a practical roadmap ready to implement within their institutions.
Building a Successful Women-Centered Strategy
Building the Strategic and Business Case
Becoming a Data-Driven Organization
The WE Finance Code Data Journey
Segmenting Women’s Markets
Creating the CVP – Financial Services
Creating the CVP – Non-Financial Services
Marketing the Program
Building Internal Alignment
Measuring, Monitoring and Refining
Becoming the Employer of Choice for Women
