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Women’s Markets Playbook: Central Asia

The Women’s Markets Playbook took place in Samarkand, Uzbekistan, from November 18 to 20, 2025. For this Playbook, the Alliance designed an intensive, hands-on learning experience focused on the business case, segmentation, customer value propositions, internal alignment, measurement, and reporting. This Women’s Markets Playbook: Strategy Design for WMSMEs, brought global experience from Alliance Members, including Bank al Etihad and BRAC Bank, and combined it with 10 Use Case Presentations from the region—Ipak Yuli and Xalq Bank from Uzbekistan, Khan Bank, Mongolia; KMF Bank, Kazakhstan; Humo Bank, Arvand Bank, and Imon from Tajikistan; Eldik, Baylik, and KICB from the Kyrgyz Republic. This program was organized in partnership with EBRD,  ConsumerCentriX, and IPC, and with the support of the Central Bank of Uzbekistan.

A Strong Regional Impact & Measurable Results in Central Asia

The Women’s Markets Playbook in Central Asia convened 37 senior professionals from five countries, representing leading financial institutions committed to advancing women-focused strategies. Over the 2.5-day program, participants actively engaged in deep-dive sessions, interactive workshops, and peer discussions designed to translate strategy into action.

The training achieved strong evaluation results, with participants rating the achievement of their learning objectives at 4.4 and their likelihood to recommend the program at 4.6, out of a total of 5 points. Feedback consistently highlighted the clarity of the structure, the high practical value of the sessions, and the effectiveness of combining regional peer exchange with actionable frameworks.

Beyond satisfaction, the Playbook strengthened institutional readiness across the region. Participants reported leaving with clearer roadmaps, stronger confidence in applying segmentation and measurement tools, and concrete next steps to advance Women’s Market strategies within their institutions—demonstrating the program’s tangible professional and institutional impact.

Highlights from the Central Asia Playbook

What the Participants Say

What I enjoyed most about the Women’s Markets Playbook training sessions was the overall learning experience—from the engaging case studies to the insightful live sessions. The case studies were incredibly valuable in helping me understand real-world applications, while the live discussions brought fresh perspectives and practical guidance. I appreciated how interactive, well-structured, and informative the sessions were, and I came away feeling more confident, inspired, and better equipped to apply what I learned.

The training was very intensive and covered all aspects necessary for developing a strategy focused on women. I am very satisfied. Thank you very much!

The experience of other financial organisations was very useful, as was the opportunity to establish contacts with colleagues from other countries. The organization, topics and content were of a high standard.