About the Women’s Markets Playbook in Kenya
The Women’s Markets Playbook is an intensive 2.5-day executive training designed to equip Kenya’s leading financial institutions with the tools, frameworks, and global best practices needed to successfully serve Women Micro, Small, and Medium Enterprises (WMSMEs).
Designed and delivered by the Financial Alliance for Women, in partnership with the Central Bank of Kenya, Financial Sector Deepening (FSD) Kenya, and Argidius, the Playbook supports financial service providers in building commercially viable, women-centered strategies grounded in data, segmentation, and sustainable program design.
Through expert-led sessions, peer learning, and interactive working groups, participants will gain practical guidance on how to get started — and how to scale. Drawing on best-practice case studies from Alliance members who have successfully built Women’s Markets programs, the training explores the essential building blocks required to design and implement a sustainable WMSME market strategy.
From business case to execution — build your winning WMSME strategy.
When and Where
Dates: Wednesday, March 11 – Friday, March 13, 2026
(Following the 2-Day Workshop with the Central Bank of Kenya)
Location: Nairobi, Kenya
WHO ATTENDS
The program is designed for Financial Institutions that are signatories to the WE Finance Code in Kenya and are at an early stage in developing their Women’s Markets strategy. Institutions are encouraged to nominate at least two representatives to participate:
- A senior executive responsible for new business development, and
- The Women’s Markets Lead, Head of SME Banking, Strategy Lead, or Marketing Lead.
- To ensure a highly interactive format, participation is limited to two representatives per institution.
PARTNERS
