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Founded in 2001 with a small and medium enterprise focus, BRAC Bank is always looking to innovate and improve its business model in line with its commitment to profitable, customer-centric and socially responsible growth. Today the bank offers a full array of banking services to both individuals and business entities across Bangladesh. BRAC Bank serves more than 1.2 million clients, with a network of 186 branches, 448 ATMs, 460 SME Unit Offices and a further 1,800 delivery points.
BRAC Bank’s Women’s Market program, TARA, was formally launched in May 2017. The program began in 2016 as a diversity and inclusion effort to make the bank a great place to work for women, and evolved into a holistic proposition that aims to offer financial and non-financial products and services to all women in Bangladesh – from entrepreneurs to stay-at-home mothers. Under the program, BRAC Bank provides deposit, lending and credit card products tailored to women’s needs, alongside trainings and workshops on professional and business development, networking opportunities, a dedicated help line for TARA clients, and special discounts with retail partners.
BRAC Bank has more than 200,000
female customers and 3,230 women
SME owners as clients.
Women at the bank hold
more than 250,000 accounts.
The bank’s total credit portfolio to
women is close to US$1 billion.
Over 800 women
work at BRAC Bank.
