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Just look at the data.
As mobile phone banking becomes ubiquitous, fintechs have access to an even deeper pool of women customers than ever before—enabled in part by governments-to-person digital payments and shifts to digital wage payments.
THE ONGOING GLOBAL SHIFT TO DIGITAL FINANCE REPRESENTS UNPRECEDENTED WOMEN’S MARKETS BUSINESS OPPORTUNITIES FOR FINTECHS.
But as with traditional banking, maximizing the potential requires a gender-intelligent approach to sales funnel design that facilitates access and use—and truly addresses women’s needs.
The Alliance has found that many fintechs have yet to take full advantage. There is a gender gap in usage that translates into money left on the table at every stage of the customer lifecycle. By contrast, those fintechs that have been successful in cultivating Women’s Markets have experienced bottom-line gains.
The sales funnel is the heart of the fintech business model. The Alliance helps fintechs maximize the business opportunity of Women’s Markets by incorporating gender-intelligent design into all stages of their sales funnel.
This immersive and holistic learning program is among the Alliance’s most highly valued services. Designed to give financial services professionals the skills and tools they need to build a women-centered strategy and serve women effectively, the Academy’s curriculum includes topics ranging from understanding the business case to structuring women customers’ value propositions to using sex-disaggregated data to monitor and refine offerings and beyond. Courses feature knowledgeable and highly respected presenters and panelists—senior executives from other member institutions with strong internal and external women-centered strategies, who share their experiences building a sustainable and successful Women’s Markets program.
The Annual Summit is the Alliance’s flagship event—the premier global gathering of thought leaders, banks, fintechs, insurance companies, development finance institutions, investors, venture capitalists, regulators, and other financial ecosystem stakeholders. Through the years, the Summit has built a well-deserved reputation as the MUST-ATTEND event for all those involved in advancing women’s financial inclusion.
Summit participants benefit from formal sessions featuring senior practitioners and subject matter experts on how to optimize the potential in Women’s Markets. The informal engagement is equally valuable, as attendees network, share experiences, and uncover new opportunities to tap into the growing global female economy.
These lively online sessions bring together fintechs, banks and fintech investors to explore the latest fintech innovations that enable greater access and use by women. Replays are publicly available, with the goal of promoting gender-intelligent digital services design and the role it can play in advancing women’s financial inclusion. Recent sessions include Investing in Female Founders: Bridging the Funding Gap, and Can AI Improve Financial Inclusion.
The Annual Alliance Hackathon was born out of our growing understanding of the fintech industry’s blind spot when it comes to Women’s Markets. It is aimed at focusing fintechs on the Women’s Markets opportunity and designing financial and non-financial services solutions for women that increase usage and loyalty. The Hack puts the spotlight on fintechs so that incumbent banks, many of which are existing members of the Alliance, can see what they are offering. And it gives fintechs an opportunity to pitch their solution in front of a high-impact judging panel of fintech investors and financial services leaders.
The Resource Hub includes content developed by the Alliance aimed at helping member institutions enhance their digital financial service offerings by incorporating gender-intelligent design. This includes materials available exclusively to members as publicly available content, such as How Fintechs Can Capture the Female Economy and our annual report, Measuring the Value of the Female Economy, which provides analytics on performance trends among institutions serving Women’s Markets, including statistics on digital financial services. The hub also features member case studies, along with a curated list of related materials published by relevant third parties.