Financial Alliance for Women All-Stars Academy
The Financial Alliance for Women’s acclaimed All-Stars Academy is coming to Jordan. The immersive and holistic week-long learning program helps financial services professionals develop the critical tools they need to serve women effectively. The Academy features experienced guest lecturers from members with strong internal and external women-centered strategies who share their expertise on building and implementing a strong and sustainable program that successfully taps into the female economy.
Learning Journey
The All-Stars Academy is a transformative 4.5-day training on Building a successful Women-Centered Strategy! The learning journey will delve deep into understanding every step and aspect of creating successful and impactful strategies to win Women’s Markets.
Throughout this journey, we will blend thought-provoking theory, real-world case studies, and interactive workshops, guided by expert speakers and practitioners from around the globe. You’ll walk away with actionable strategies, resources, and tools that you can directly apply within your institutions.
- The Strategic Case for Serving Women’s Markets
- Becoming a Data-Driven Organization
- Creating a compelling Customer Value Proposition: Financial and Non-Financial Services
- Developing the Program: Serving new segments
- Marketing the Program
- Building Organizational Culture
- Building a Gender-Intelligent Workforce
- Becoming the Employer of Choice for Women
- Measuring, Monitoring and Refining the Strategy
Date
The Academy starts on Sunday, September 14 and ends on September 18, and includes four full training days from September 14 to 17 and a half day on September 18.
Languages
Sessions will be delivered in English. Interpretations will be provided if needed.
Who Attends
The Academy is exclusive to Financial Alliance for Women members. It is ideal for organizations in the early stages of developing an elevated financial experience for women, as well as those that are seriously considering introducing women-centered strategies. Enrollment is open to senior financial services leaders — including managers, directors, and department heads — responsible for new business development, strategy, marketing, or customer segments.
It is highly recommended that at least 2 but up to 4 people participate per institution.
Why Attend
The Financial Alliance for Women All-Stars Academy features a set of highly interactive expert-led learning programs; participants will learn practical strategies to take their Women’s Markets programs to the next level.
By the end of this course, participants will be able to:
- Understood the key building blocks of developing a WMSME market strategy.
- Gained insights and tools to help you kickstart your own program.
- Learned how to build a Compelling Customer Value Proposition
- Understood how to embed the program in your organization
- Reviewed selected best practices cases from leading Alliance members.
As a follow-on to this course, member institutions will have the option of joining our Mentoring Program to maintain network support.
WHAT THE PARTICIPANTS SAY