All Stars Academy
The All Stars Academy, one of the Financial Alliance for Women’s most highly valued programs, is an immersive and holistic learning program that helps financial services professionals develop the critical tools they need to serve women effectively. The Academy features experienced guest lecturers from members with strong Women-Centered Strategies who share their expertise on building a sustainable program that successfully taps into the female economy.
Hosted by Bank al Etihad, Jordan, the Financial Alliance for Women’s acclaimed All Stars Academy program took place from February 1 to 5, 2026, in Amman, Jordan. This weeklong course was designed to help financial services professionals – from Alliance member institutions – develop the critical tools they need to serve women effectively using a holistic value proposition on a commercially viable basis.
Participants gain an understanding of the key elements of Mastering a Strategy for Winning Women’s Markets and best practices for supporting implementation. Through a combination of sharing Use Cases, exercises, one-on-one and small group coaching, participants will work through a detailed strategic and action plan each day, culminating in a fun ‘pitch’ competition at the end of the week.
A Members-Only High Impact Program
The 2026 All Stars Academy delivered exceptional impact for our Members, bringing together 57 participants from 17 institutions across 23 countries for an intensive, Members-only learning experience.
Across 38 hours of highly practical and exclusive content, participants engaged in 23 strategic knowledge sessions, explored 21 best practice presentations, and applied insights through 17 hands-on group work and problem-solving exercises, complemented by 19 Coaches Corner topics.
The Academy’s quality and relevance were reflected in outstanding feedback scores: 4.8 for content quality, with participants specifically highlighting its relevance to their organizations and the value it brings in advancing their Women’s Market Programs (WMPs), resulting in an overall rating of 4.7. Participants also emphasized the practical and inspiring nature of the program, the importance of the working sessions in applying the learning to their own context, the strength of the networking opportunities, and the effectiveness of the content structure and delivery.
Designed exclusively for Alliance Members, the All Stars Academy offers a high-impact, peer-to-peer driven platform to accelerate results and deepen leadership within our global network of Financial Institutions Championing the Female Economy.
Why Attend
The Financial Alliance for Women All Stars Academy features a set of highly interactive expert-led learning programs; participants will learn practical strategies to take their Women’s Markets programs to the next level.
By the end of this course, participants will be able to:
- Understand the key steps needed to create a Women-Centered Strategy
- Develop a business case to target Women’s Markets
- Build a compelling CVP to better serve Women’s Markets
- Complete an action plan defining priorities for the organization to integrate or expand its women-centred strategy
- Master the key steps to becoming the employer of choice for women
- Collaborate and connect with peers to contribute insights, build connections, and learn
- Strengthen your ability to secure internal buy-in from senior leadership through a live pitch practice
Who Attends
Enrollment is open to Women’s Markets Managers, and senior financial services executives with responsibility for new business development, strategy, marketing or new customer segments. The program is ideal for organizations at the early stage of developing a women-centered strategy, as well as those that are looking to reskill a new team or upskill an existing team.
