The second GBA All-Stars Academy of 2018 is taking place in a few weeks in Cape Town, South Africa. The immersive weeklong learning course is designed to help financial services professionals develop the critical tools they need to serve women well, tackling the knowledge gap around the need to target women as a distinct market and how to do this effectively using a holistic value proposition that meets their real-world needs.
We’re pleased to share a sneak peek of the instruction topics below:
- The Strategic Case for Serving the Women’s Market
- Why the Women’s Market?
- What Women Want
- Case Studies: Westpac, Australia; BLC Bank, Lebanon; TEB, Turkey; Stanbic Bank, Zambia
- Building the Business Case and Creating the CVP
- Understanding the Women’s Market Opportunity
- Building the Customer Value Proposition: Financial Services
- Developing the Program
- Building the Customer Value Proposition: Non-Financial Services
- Lending to Very Small Enterprises
- Effectively Marketing the Program to Women
- Building Organizational Culture
- Embedding the Program in the Bank
- Internal Alignment
- Diversity & Inclusion
- Unconscious Bias
- Changing Mindsets
- Finalizing the Strategy
- Measuring Results: Establishing KPIs and Tracking Data
- Selling it Back at the Office: Pitch Competition
- Embedding the Program in the Bank
You can find a day-by-day breakdown and more information about the event in the All-Stars Academy hub.
The Academy is taught by expert practitioners hand-picked from member banks with thriving Women’s Market programs. The All-Stars Academy Africa 2018 guest lecturers are:
- Carine Fersan Choueiry, Senior Brand Manager, SMEs and Women’s Market, BLC Bank, Lebanon;
- Chanda Katongo, Public Relations and Women’s Banking Head, Stanbic Bank, Zambia;
- Rachael McKenzie, National Manager, Business Initiatives, Small Business Banking & Connect Now, Westpac, Australia; and
- Simla Ünal, currently SME Advisor at BNP Paribas, France, and former Marketing, Business Development and Women Banking lead at TEB, Turkey. Learn more about our instructorshere.
Special thanks to IFC, part of the World Bank Group; FMO, the Dutch development bank; the International Development Research Centre; and the Dutch Ministry of Foreign Affairs for their support of the Academy. The deadline to apply to the program was Monday, May 28, but interested parties from high-potential institutions may be admitted to the wait list on a case-by-case basis. Contact Vanessa Van Landingham at vanessa.vanlandingham@gbaforwomen.org to determine eligibility.
