Learning Content
The All Stars Academy is a transformative 4.5-day training on Building a successful Women-Centered Strategy! The learning journey will delve deep into understanding every step and aspect of creating successful and impactful strategies to win Women’s Markets.
Throughout this journey, we will blend thought-provoking theory, real-world case studies, and interactive workshops, guided by expert speakers and practitioners from around the globe. You’ll walk away with actionable strategies, resources, and tools that you can directly apply within your institutions.
Day 1
THE STRATEGIC AND BUSINESS CASE FOR SERVING WOMEN’S MARKETS
- Understanding the Opportunity
- Sizing the Market and Developing a Business Case
BECOMING A GENDER DATA DRIVEN ORGANIZATION
- Diagnosing the current state of your gender data
- Understanding the five key steps of building your Sex-Disaggregated data journey
Day 2
CREATING A COMPELLING CUSTOMER VALUE PROPOSITION FOR WOMEN: FINANCIAL AND NON-FINANCIAL SERVICES
- Understanding Women’s Needs and Segmenting the Market
- Developing CVPs: Financial & Non-Financial Solutions
Day 3
DEVELOPING THE PROGRAM
- Scaling the program to new segments
- Prioritizing underserved segments
DEVELOPING A GENDER-LENS MARKETING APPROACH
Day 4
BECOMING THE EMPLOYER OF CHOICE FOR WOMEN
Developing an Employee Value Proposition
EMBEDDING THE PROGRAM
- Aligning Internal and External Strategies
- Building Structure and Stakeholder Engagement
BUILDING A GENDER INTELLIGENT ORGANIZATION
- Building a Gender Intelligent Workforce
- Changing Mindsets
Day 5
MEASURING, MONITORING AND REFINING
- Developing Internal Gender Data Scorecards
- Analyzing and Using the Data for Informed Business Decisions
FINALIZING THE STRATEGY
- Putting it all together
For additional information please contact Peerlearning@FinancialAllianceforWomen.org