Content Highlight
Through a hybrid learning path, combining guided self-paced learning modules and live sessions, participants will be able to learn in their own time while also gaining live insights from experts from all over the world, engaging with other practitioners in working sessions, and accessing new tools. They will also work with coaches to support them in developing actionable plans.
Course 1
Strategic and Business Case for the Women’s Markets
- Understanding the Opportunity
- Sizing the Market and Developing a Business Case
Course 2
Building the Customer Value Proposition:
Financial & Non-Financial Services
- Understanding Women’s Needs
- Segmenting the Women’s Markets
- Developing CVPs: Financial & Non-Financial Solutions
Course 3
Developing the Program
- Developing a Gender-lens Marketing Approach
- Prioritizing Underserved Segments
Course 4
Embedding the Program and Building Organizational Culture
- Aligning Internal and External Strategies
- Building a Gender Intelligent Sales Force
- Prioritizing Diversity & Inclusion
- Tackling Biases and Changing Mindsets
Course 5
Measuring Results
- Identifying Metrics and Setting Targets
- Developing Gender Scorecards
Course 6
Refining the Strategy & Pitching
For additional information please contact AllStars@Financialallianceforwomen.org