About the Women’s Markets Playbook in Uganda
The Women’s Markets Playbook: Strategy Design for WMSMEs is an intensive 2.5-day training designed to develop viable Women-Centered strategies grounded in data, segmentation, and sustainable program designed to equip Uganda’s leading financial institutions with the tools, frameworks, and global best practices required to successfully serve Women Micro, Small, and Medium Enterprises (WMSMEs).
Designed and delivered by the Financial Alliance for Women, in partnership with the Ministry of Gender, Labour and Social Development, the Central Bank of Uganda, Private Sector Foundation Uganda (PSFU), the GROW Program, and the World Bank, the Playbook supported Financial Services Providers (FSPs) in translating ambition into clear, commercially viable action. The Playbook provided practical tools and lessons on how to get started—and where to go next— featuring best-practice cases from leading Alliance members who have successfully built Women’s Markets Programs. Through expert-led sessions and interactive working groups, participants explored the key building blocks required to develop a sustainable WMSME market strategy.
Driving Action and Impact in Uganda
The Women’s Markets Playbook: Strategy Design for WMSMEs – Uganda Edition convened 55 participants from 31 financial institutions, delivering outstanding impact across all dimensions. Participants rated the program 4.5 out of 5, highlighting the exceptional quality of content, depth of expertise, and strong practical relevance to advancing women-centered strategies.
The highly interactive, peer-driven format fostered valuable exchange and sustained engagement throughout the intensive 2.5-day program. By the end of the training, participants reported increased confidence and commitment, leaving equipped with clear strategies, actionable tools, and concrete next steps to accelerate their impact in serving Women Micro, Small, and Medium Enterprises (WMSMEs).
PARTNERS
