About
The “Women’s Markets Playbook: Strategy Design for WMSMEs” aims at guiding FSPs at the beginning of their journey on how to develop a customer value proposition targeting Women Micro, Small, and Medium Enterprises (WMSMEs). It provides practical tools and lessons on how to get started and where to go next, featuring best practice cases from leading Alliance members.
The training provides an overview of the 6 key building blocks to develop a successful WMSME market strategy, including:
- Building the Strategic and Business Case
- Becoming a Data-Driven Organization
- Developing your Customer Value Proposition (CVP): Financial and Non-Financial Services
- De-risking lending to WMSMEs
- Building Organizational Culture and Embedding the Program
- Measuring the results
A High-Impact Strategy Program
The Women’s Markets Playbook: Strategy Design for WMSMEs serves as a catalyst for institutional transformation, helping financial institutions translate ambition into clear, commercially viable action. Whether launching a Women’s Markets initiative or strengthening an existing one, the Playbook equips leadership teams with the strategic clarity, alignment, and practical direction needed to drive measurable results.
Participants consistently highlight the Playbook’s practical nature, clarity of frameworks, and immediate applicability. By the end of the training, institutions leave with a clearer strategic direction, actionable tools, and defined next steps to launch or strengthen their Women’s Markets program. Designed as a highly interactive, peer-driven experience, the Women’s Markets Playbook serves as a catalyst for institutional transformation and measurable business growth in serving Women Micro, Small, and Medium Enterprises.
Why Attend
These series will be of interest if you are looking to:
- Reach more women customers.
- Grow your program to new segments.
- Better understanding of key functionalities in managing the program.
- Improve your business KPIs.
By the end of the training, you will have:
- Understood the key building blocks of developing a WMSME market strategy.
- Gained insights and tools to help you kickstart your own program.
- Learned how to build a Compelling Customer Value Proposition for WMSMEs
- Understood how to embed the program in your organization
- Reviewed selected best practices cases regionally and globally
Learning Format
The 2.5-day Women’s Markets Playbook: Strategy Design for WMSMEs is an intensive, hands-on training designed to guide financial institutions through every step of building a successful Women’s Markets Program.
Throughout the journey, participants explore the strategic and business case for Women’s Markets, advance their gender data capabilities, design compelling financial and non-financial Customer Value Propositions (CVP), strengthen marketing and internal alignment, and develop clear measurement and scorecard frameworks—blending deep-dive theory, regional and global best practices, and interactive workshops to leave with a practical roadmap ready to implement within their institutions.
Learning Journey
Building a Successful Women-Centered Strategy
Building the Strategic and Business Case
Becoming a Data-Driven Organization
The WE Finance Code Data Journey
Segmenting Women’s Markets
Creating the CVP – Financial Services
Creating the CVP – Non-Financial Services
Marketing the Program
Building Internal Alignment
Measuring, Monitoring and Refining
Becoming the Employer of Choice for Women
Time Commitment
Duration: 2.5 Full Days
Timing: 9:00 am to 5:00 pm local time
Languages
Sessions happen in English with potential interpretation depending on the host country.