The “Women’s Markets Playbook: Strategy Design for WMSMEs” aims at guiding FSPs at the beginning of their journey on how to develop a customer value proposition targeting Women Micro, Small, and Medium Enterprises (WMSMEs). It provides practical tools and lessons on how to get started, and where to go next, featuring best practice cases from leading Alliance members.
The training provides an overview of the 6 key building blocks to develop a successful WMSME market strategy, including:
The Training includes:
Duration: 2.5 Full Days
Timing: 9:00 am to 5:00 pm local time
Sessions happen in English with potential interpretation depending on the host country.
These series will be of interest if you are looking to:
By the end of the training, you will have:
The Women’s Markets Playbook took place in Samarkand, Uzbekistan, from November 18 to 20. For this Playbook, the Alliance designed an intensive, hands-on learning experience focused on the business case, segmentation, customer value propositions, internal alignment, measurement, and reporting. This Women’s Markets Playbook: Strategy Design for WMSMEs, brought global experience from Alliance members, including Bank al Etihad and BRAC Bank, and combined it with 10 Case Presentations from the region—Ipak Yuli and Xalq Bank from Uzbekistan, Khan Bank, Mongolia; KMF Bank, Kazakhstan; Humo Bank, Arvand Bank, and Imon from Tajikistan; Eldik, Baylik, and KICB from the Kyrgyz Republic. This program was organized in partnership with EBRD, ConsumerCentriX, and IPC, and with the support of the Central Bank of Uzbekistan.
Location: Samarkand, Uzbekistan
Date: November 18 – 20
Number of institutions: 36
Countries: Uzbekistan, Tajikistan, Kyrgyz Republic, Kazakhstan, and Mongolia
Participating institutions included:
Mongolia: Golomt Bank, Khan Bank, Transcapital NBFI, InvesCore NBFI JSC, XacBank, Ashid Capital NBFI LLC
Uzbekistan: Bank razvitiya biznesa / BRB, Xalq Bank, JSC Imkon Finance Microfinance organization, Universalbank, Hamkorbank, TuronBank, AK Aloqabank, SanoatQurilishbank JSCB / SQB, NBU, Ipak Yuli, Renessans, Agrobank, TBC Bank, MikroKredit Bank, Davr Bank, Asaka Bank, Ipoteka Bank
Tajikistan: Gamil, CJSC Investment and Credit Bank (ICB), Eskhata, Imon International, Humo Bank, Arvand
Kyrgyz Republic: Bailyk Finance, Ayil Bank, KICB, Eldik Bank, Optima, Demir, Oxus
Kazakhstan: KMF Bank
Check below for photos form the event and quotes from the participants!
I would like to express my gratitude to the organizers and instructors for coordinating such a valuable training. Your effort, knowledge, and support made the learning process not only effective but also enjoyable. It was wonderful to be part of this experience with you. Thank you!
This experience was inspiring, energizing, and full of valuable insights.
I would like to extend my sincere appreciation to the EBRD, the Financial Alliance for Women, ConsumerCentriX, IPC, and the Central Bank of the Republic of Uzbekistan for organizing such an important program and for the exceptional quality of the training delivered.
The content presented — including the development of a successful women-focused strategy, the interactive Q&A session, as well as the modules on measurement, monitoring, particularly the NFS and DEI Scorecard— was highly valuable, insightful, and strongly practice-oriented.
I am confident that the knowledge gained and the best practices shared will significantly contribute to further advancing initiatives that support women’s entrepreneurship in Uzbekistan.
Big thanks to the organizers for the great event. The training was very useful – I managed to systemize knowledge, get practical tools, and look at tasks from a new angle. Special thanks for the well-thought-out program, interactive format, and delivery. Loved being part of it!
The event in Samarkand was truly inspiring. I gained valuable knowledge and practical insights throughout the training. Thank you very much to the organizers and all the teams.
I express my deepest gratitude to all the workshop organizers. Thank you for the positive emotions and energy. Thank you for the knowledge and skills that I can already see being applied in my work. Thank you for providing a platform for networking and sharing experiences.
