Women’s Markets

Measuring the Value of the Female Economy 2020

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This report is based on information gathered in the Alliance’s Female Economy Analytics Survey—the only collection of global banking data measuring the performance of financial institutions serving the female economy, with seven years of performance data and over 12,000 data points. Consistent with the trends that have emerged in previous reports, this fourth edition of “Measuring the Value of the Female Economy” report (formally the “Economics of Banking on Women” report) highlights a vast opportunity to better serve the female economy and significant benefits for those FSPs that tap into it.

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