The female economy is large, fast-growing and underserved—and fintechs are well-positioned to tap into it. To help them embrace this win-win opportunity, the Financial Alliance for Women surveyed 168 fintechs and 30 investors and other ecosystem players from around the world. This report explores how fintechs have been approaching and serving the multi-trillion-dollar women’s market and offers insights and recommendations in six key areas to help drive more involvement.