Closing the financing gap for women owned/led micro, small, and medium enterprises (WMSMEs) represents a multi trillion-dollar business opportunity for the financial services industry. But as with all customer segments, tapping into the WMSMEs opportunity requires data, which is critical to understand the unique needs and preferences of women entrepreneurs and properly serve them.
This practical guide details the essential steps for financial services providers (FSPs) to effectively sex-disaggregate their business customer data. It can assist institutions that are beginning to identify women’s enterprises in their portfolios, or those interested in improving their current collection and analysis processes in order to get more out of their data better serve WMSMEs.
