New Working Group: Non-Financial Services In The New Normal

2 Minutes Read

Don’t miss the NFS working group, starting Oct. 20

Doing business in the financial sector is getting more complex every day as a result of growing competition, shifting economic realities, and changes in laws and regulations — and business targets that get more ambitious every year. On top of this dynamic, the COVID-19 pandemic has changed the way we interact with customers.

Because of all this, banks are in a continuous search to explore new, sustainable ways to add value that will enhance customer satisfaction, increase brand awareness, and generate revenue. Non-financial services (NFS) can help tremendously by setting institutions apart from competition, expanding the customer base and generating strong brand loyalty.

That’s why the Financial Alliance for Women is launching a new working group focused on NFS in the new normal.

During the COVID-19 lockdowns, as we heard during the “Business in the Times of Crisis” webinar series, many Alliance members doubled down on NFS to support their WSME customers.

The opportunity now is to make NFS a cornerstone of the women-centered strategy bigger than ever. Non-financial services have historically been challenging to scale, but with the acceleration to digital, there is a golden opportunity for FSPs to do so.

This Working Group will share proven strategies for building cost-effective non-financial services.  We’ll also explore delivery via new technologies (machine learning, APIs with Open Banking solutions), new types of partners (fintechs, edtechs) as well as new platforms (e-commerce, e-learning) that are making NFS more scalable and more customer-centric.

For a total of six monthly sessions, group members will share and learn what it takes to build value for women.

To register your interest early, please email Tessa.