Tuesday 29th May 2012
The report titled Mobile Value Added Services: A Business Growth Opportunity for Women Entrepreneurs produced by the Cherie Blair Foundation for Women and the ExxonMobile Foundation was conducted as part of a $1.5 million initiative to boost economic opportunities for women. The study was carried out in three countries — Egypt, Nigeria and Indonisia.
This report concluded that the rapid adoption of mobile phones represents a significant opportunity for women entreprenurs looking to transform their ventures into scalable small businesses. Based on the results from this research the Cherie Balir Foundation for Women will launch a pilot program to provide women entrepreneurs with customized mobile phone applications designed to help them manage their businesses more effectively.
For more information and to download the entire 66 page report click on the following link: Mobile Value Added Services: A Business Growth Opportunity for Women Entrepreneurs