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About

The Financial Alliance for Women is proud to present a 4-part webinar series: Primer on the Strategic and Business Case for Serving Women Small, Micro, and Medium Enterprises (WMSMEs) showcasing the world’s best use cases. This series equips FSPs with insights to effectively serve women entrepreneurs as a distinct market segment and foster an organizational culture that supports these initiatives. Designed in partnership with the Women Entrepreneurs Finance Initiative (We-Fi), the Primer will support financial institutions fulfill their WE Finance Code commitment.

The Primer will feature expert speakers from Alliance members with successful WMSME and Internal Gender Diversity & Inclusion strategies. These experts bring hands-on experience and will share valuable lessons learned from their own Women’s Markets programs.

Who Attends

The Series is designed for senior representatives from banks, fintechs and top tier microfinance providers seeking to develop strategies for WMSMEs. The program is best suited for SME/MSME segment leads, as well as those in strategy, marketing, and human resources teams. It will also be of interest to key public sector officials implementing the Code. 

Timing

The Primer runs from October 31 to November 21, featuring four live Zoom webinars taking place every Thursday from 1:30 PM to 3:00 PM GMT.

Languages

The live webinars will have live interpretation services for English ↔ Russian and English ↔ Spanish

How to Register

Participation is by invitation only and is free of charge. The deadline to register is October 24, 2024. We encourage you to apply as soon as possible, as spots are limited. Participants must commit to attending all four webinars in the Series.