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About

The Financial Alliance for Women is proud to present a 4-part webinar series: Primer on the Strategic and Business Case for Serving Women Small, Micro, and Medium Enterprises (WMSMEs), showcasing the world’s best use cases. This series equips FSPs with insights to effectively serve women entrepreneurs as a distinct market segment and foster an organizational culture that supports these initiatives. Designed in partnership with the Women Entrepreneurs Finance Initiative (We-Fi), the Primer supports financial institutions in fulfilling their WE Finance Code commitment.

The Primer features expert speakers from Alliance members with successful WMSME and Internal Gender Diversity & Inclusion strategies. These experts bring hands-on experience and share valuable lessons learned from their own Women’s Markets programs.

Who Attends

The Series is designed for senior representatives from banks, fintechs, and top-tier microfinance providers seeking to develop strategies for WMSMEs. The program is best suited for SMEs/MSMEs segment leads, as well as those in strategy, marketing, and human resources teams. It may also be of interest to key public sector officials implementing the Code. 

Languages

The live webinars have live interpretation services for English ↔ Russian, English ↔ Spanish, and English ↔ French.