The Financial Alliance for Women publishes deep-dive analytical case studies, topic-specific Briefing Notes, and comprehensive practitioner-focused guides. Central to the Alliance’s core offering is the creation of knowledge products based on network member experience. Our most recent Knowledge Products and Alliance resources appear below.
The Growing Opportunity of Women of Wealth: Defining Strategies for Success This report examines the growing opportunity in the high-net-worth
Life Moments: A Strategy for Serving Women Throughout Their Lives This InBrief report explores the life-moments strategy to segmenting and
Estudio de Caso: Access Bank La segmentación estratégica del Segmento Mujer de Access Bank ha impulsado un sólido crecimiento en el
Women By Design Learn more about the GBA-Mastercard Women By Design partnership in this video.
GBA Case Study: Access Bank Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio
Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative This GBA InBrief explores the key benefits and
Global Business Case Tool for Financial Services Providers This tool helps the user develop a business case for the Women’s Market
The Economics of Banking on Women: 2018 Edition This report is based on information gathered in the GBA’s Women’s Market
Estudio de Caso: Banco BHD León El estudio de caso de Banco BHD León, un banco de prácticas óptimas en
Disruption that Enhances the Value Proposition for Women Paul Jenkins discussed how banks can better meet women’s needs using digital solutions
Global Banking Trends and the Business Case for Targeting the Female Economy At the 2017 GBA Summit, Rebecca Ruf shared this
The Women’s Market for Insurance: An Emerging Business Opportunity As the appetite of women worldwide for risk mitigation offerings continues to
