Women’s Markets

What Enables Her Business to Grow: a Practitioner Toolkit to Implement a New Segmentation Framework to Unlock the Opportunity of Serving Women-Owned/Led Businesses in Emerging Markets

Log In

To maximize your experience and access the publications in our Resource Hub, please log in. If you do not have an account, create one now.

Don’t have an account? Register

Sign Up

To maximize your experience and access the publications in our Resource Hub, please log in. If you do not have an account, create one now.

First Name

Last Name

Email Address

Company

Job Title

Country

Type of institution

Password

By submitting this form, you're consenting to receive newsletters and updates from the Financial Alliance for Women. You can revoke your consent to receive emails at any time by using the Safe Unsubscribe link, found at the bottom of every email. Emails are serviced by Constant Contact.

You have an account? Login

This toolkit from the Consumer CentriX consultancy provides a comprehensive six-step framework for financial intermediaries, funders, and business support organizations to develop customized lending products and tailored programs addressing the specific needs of women-owned SMEs. Steps include environmental scanning, customer segmentation by growth size, demand assessment, product design, and detailed market opportunity quantification. The toolkit includes guidance and downloadable templates for financial services providers and funders to apply the approach in their markets of operation.

BACK TO PREVIOUS PAGE