The Financial Alliance for Women’s Business Case Tool is a comprehensive analytical resource designed to help financial service providers quantify the economic opportunity and potential profitability of serving women-led micro, small, and medium enterprises (WMSMEs).
How to Use It:
- Choose your country from the drop-down menu and explore the different tabs to find relevant information on the state of the financial ecosystem and women’s financial inclusion.
- Click into the Market Sizing Calculator to find the size of the market for individual women customers and women-led businesses. Then, select the Profitability Calculator and input benchmarks from your bank to generate profitability projections from capturing a target share of the market.
New Enhanced Functionalities:
- New benchmarking capabilities that automatically populate peer country comparisons based on GNI per capita once a country is selected, providing contextual performance metrics under both “Financial Access” and “Financial Use”.
- Updated market sizing methodology with revised headcount figures that more accurately represent the total addressable market for MSMEs, supported by detailed methodological documentation of data sources and calculation approaches.
- Updated profitability calculator now includes additional financial parameters, enabling more accurate and banker-friendly financial performance interpretations for investment decision-making.
