In an op/ed in the magazine Enterprising Women, GBA Governing Board member and Womenable President and CEO Julie Weeks recently offered up a fantastic assessment of the progress being made in opening up women’s access to capital. In the article, Weeks cites the GBA as one of the key organizations propelling banks’ increasing awareness of women’s value as a customer base.
“There’s growing awareness among financial institution leaders that women-owned firms are not only a safe bet, but a desirable customer segment,” Weeks writes. “Banks themselves are seeing value in specifically targeting the Women’s Market. Propelling this growth is the Global Banking Alliance for Women.”
She also highlights the GBA’s recent work to close the gender data gaps in finance, and our plan to mobilize $4.3 billion in capital for women-owned businesses worldwide.
Check out the latest issue of Enterprising Women to read the full article.
