In honor of International Women’s Day, the Global Banking Alliance for Women is publishing its first-ever report that uses member data from all over the world to demonstrate the business case for the Women’s Market. The publication, “The Economics of Banking on Women,” features data from 23 banks in 18 countries, covering 22 million women. The results show that women are a profitable, stable and loyal segment when given the financial tools, information, education, networks and recognition they need to succeed, and makes a compelling case for the use of the GBA Blueprint as a global best practice. The report and its findings will be discussed in greater detail at the 2017 GBA Summit, hosted by NatWest, part of the Royal Bank of Scotland, November 14-16 in London.
Take a look at the report to find out more, or see a sample of the data in our 2017 IWD infographic, out today.
