The GBA is launching its Case Study series, examining the successes and challenges of Alliance members with well-established programs targeting the female economy, with a profile on GBA founding member and sponsor Westpac.
The Westpac Group is the first Australian bank to have a female customer, a female branch manager and a female chief executive. Westpac has had a dedicated Women’s Markets unit for 15 years, and the bank views the program as a key differentiator that is critical to its sustainability.
The Case Study takes an in-depth look at how Westpac has achieved the success it has today with the female economy, with 2.1 million women customers as primary account holders and $1.4 billion in revenues. The study offers up the top 12 insights Westpac has learned from its 15 years of research on the Women’s Markets, as well as the top 3 lessons other banks can use to avoid some of the pitfalls.
These insights and many more make the Westpac Case Study a valuable tool for any bank targeting the female economy — regardless of whether the program is new or established. The report is available for download in English and in Spanish.
In addition, Westpac will be hosting a Study Tour for GBA members from February 18-19, 2015, at their headquarters in Australia. The tour is an excellent learning opportunity for new members with early-stage Women’s Market Programs and for those looking to take their programs to the next level. To register for the Study Tour or for more information, contact Rachael McKenzie