The second in the GBA Case Study series on members’ Women’s Market success stories is now available for download. Focusing on Lebanese member BLC Bank, the report offers a detailed look at the Bank’s use of its Women’s Market program as a competitive differentiator and the incredible growth it has experienced through the platform.
BLC Bank was the first financial institution in the Middle East to become a member of the Alliance, the first in the region to be part of its Governing Board, and the first to sign on to the UN Global Compact Women’s Empowerment Principles (WEPs). In 2012 it launched the We Initiative program, and the platform has already generated substantial business returns. We Initiative currently represents more than 18 percent of BLC Bank’s profits, with double-digit growth projected for the next 3 years.
“We are absolutely convinced, as a bank, that there is a very good business case for targeting the Women’s Market,” noted BLC Bank’s General Manager Raoul Nehmé.
To find out how BLC Bank sees the business case, as well as how it captured the market, achieved internal alignment, measured results and much more, take a look at the full study, available here in English and here in Spanish.
You can access the Alliance’s first Case Study, on founding member bank Westpac, also in English and in Spanish.
