The GBA is pleased to announce that it will be hosting a webinar for its Mentoring Program participants featuring strategies to help banks connect with their female clients. The event, “Effective Customer Communication: Strategies to Achieve Meaningful Outreach to the Women’s Market,” will take place Tuesday, June 16, at 11 a.m. GMT.
With participation from Mentoring Program pairs and a special presentation from BLC Bank, the webinar will offer insights on designing market research to produces actionable insights on the financial needs of women, collaborating with the marketing and communications teams to ensure alignment, and managing customers’ expectations of offerings.
The webinar is open only to participants of the GBA Mentoring Program. If you are a member of the current cohort, you will automatically receive your access code via email. If you are not participating in the Mentoring Program but are interested in viewing the webinar, please contact Vanessa Van Landingham.
