BRAC Bank Limited in Bangladesh recently rolled out a banking app designed to support the needs of its women customers under its TARA Women Banking proposition. The TARA Mobile Banking Application, which launched in March on both the Google Play (bit.ly/AndroidTARA) and Apple App Store (iOSTARA), seeks to bring comprehensive modern banking services to customers’ fingertips in a convenient package. The app gives TARA customers 24/7 access to mobile banking services, in-app applications for TARA savings accounts and loan products, and information on all the products and services available to TARA customers – including upcoming educational and networking events. The app also has location services to help customers find BRAC Bank ATM and branch locations, as well as retail and restaurant partners where TARA customers can enjoy discounts and other special offers.
Watch the TARA App video to learn more:
The event marking the launch of the app was held in parallel to BRAC Bank’s inaugural TARA Awards, honoring the social and economic contributions of TARA clients. The bank received 174 nominations for the awards, out of which seven winners were selected. The winners were:
Several BRAC Bank senior officials were present at the March 7 event at the bank’s head office in Dhaka, including Selim R. F. Hussain, Managing Director & CEO; Chowdhury Akhtar Asif, Deputy Managing Director & CRO; and Mehruba Reza, Senior Product Manager, Women Banking Segment, TARA. Mr. Hussain noted that he believes the TARA app’s comprehensive financial and non-financial solutions will enable modern, “anytime, anywhere” banking for TARA customers and serves as a testament to BRAC Bank’s commitment to convenient, technology-based banking solutions for its clients. He also highlighted the value of the TARA Awards, saying he hopes they will inspire more women to fulfill their dreams, as the TARA women’s proposition will continue to help them achieve economic independence.
Learn more about the TARA program and BRAC Bank here.
Alliance member BLC Bank conducted the first-ever conference in Lebanon and the MENA region that explored how to address the country’s gender gaps. “A Step Towards Equality: A Conference Around Equal Pay, Financing & Corporate Representation,” took place May 3 in Beirut, gathering more than 250 speakers and attendees from both the private and public sectors.
The event was hosted under the patronage of the Minister of Economy and Trade His Excellency Mr. Mansour Bteish. Panels discussed bridging the gender wage gap in Lebanon, female entrepreneurship and gender diversity in the upper echelons of Lebanese companies. BLC Bank is developing outcomes from the conference into a white paper to be presented to regulators, policymakers and other government officials to drive this agenda forward.
Learn more about the event at the BLC Bank website.