BLC Bank Launches Phase II of We Initiative Media Push

Thursday 13th September 2012


Following its promise to deliver what matters, and its conviction of women’s high potential, BLC Bank launched the second phase of its direct media campaign (on television) to inform the Lebanese society in general and women in particular about the We Initiative, supporting women’s economic empowerment, the first of its kind in the MENA region. In line with this, BLC Bank has developed internal and external programs to become the Bank of choice and the Employer of choice for Lebanese women. This campaign is a continuation of the journey that the Bank started in March 2012.

Read the full story here.