Alliance CEO Inez Murray Speaks at FWA Meeting

Wednesday 4th February 2015

GBA Chief Executive Inez Murray served on a panel at the Feb. 4, 2015, meeting of the Financial Women’s Association, sharing insights on the power of the Women’s Market alongside fellow panelists Henriette Kolb, Head of the Gender Secretariat at IFC/World Bank; Susan Meirs, Director, COO, Equity and Funds Structured Markets Sales at Barclay’s Capital Inc.; Joseph Whalen, Vice President of Corporate Engagement at Goldman Sachs; and Andrea Turner Moffitt, Senior Vice President, Managing Director at the Center for Talent Innovation (CTI), who served as moderator.

The panel, titled “A Rising Tide: The Untapped Global Women’s Market,” discussed how organizations are aligning their strategies and talent to capture the female economy. A  summary of CTI’s 2014 study, ” Harnessing the Power of the Purse: Female Investors and Global Opportunities for Growth ,” was presented, and the panelists discussed how insights from the report and other data might be used to encourage investors, banks and other stakeholders to target women. Also discussed was the need for employers to use a gender lens when developing and implementing workplace policies.

Inez shared the GBA banks’ approach to a Women’s Market customer value proposition, noting that our research shows women have consumer behaviors that are distinct from those of men. She noted that data would be the key to debunking the myths that many banks around the world still believe about the Women’s Market

You can read more about the event — which was hosted by GBA sponsor McGraw Hill Financial — and the panelists here.