Learning Content
Course 1 – ASSESS
Build a strong foundation by understanding the SME/WSME opportunity in your market.
- Enabling Environment — Benchmark your market across 80+ indicators.
- Market Sizing — Estimate your SME/WSME market by enterprise size and gender.
Course 2 – SEGMENT
Move beyond broad SME categories to identify distinct customer segments, their potential, and what they really need.
- SME Segmentation Tool — Classify WSME clients by real business needs.
- Enterprise Needs Assessment — Uncover each segment’s needs, priorities, and barriers to growth.
Course 3 – BUILD
Diagnose your capabilities to deliver, and build the business case that gets your strategy funded.
- Portfolio Analysis — Establish a baseline for your WSME strategy.
- Bank Diagnostic Tool — Self-assess across six core SME Banking capabilities.
- Business Case — Model investment, profitability, and cashflow.
Course 4 – MEASURE & REFINE
Define the right KPIs, establish a performance baseline, and build a gender data scorecard to refine your strategy over time.
- Bank Performance Dashboard — Track key indicators to measure the reach, performance, profitability, and impact to support data-driven decisions.