All Stars Academy
The All Stars Academy, one of the Financial Alliance for Women’s most highly valued programs, is an immersive and holistic learning program that helps financial services professionals develop the critical tools they need to serve women effectively. The Academy features experienced guest lecturers from members with strong Women-Centered Strategies who share their expertise on building a sustainable program that successfully taps into the female economy.
Hosted by Bank al Etihad, Jordan, the Financial Alliance for Women’s acclaimed All Stars Academy program is taking place from February 1 to 5, 2026, in Amman, Jordan. This weeklong course is designed to help financial services professionals – from Alliance member institutions – develop the critical tools they need to serve women effectively using a holistic value proposition on a commercially viable basis.
Whether you’re looking to design or refresh your women-centered strategy, reskill your existing team, or embed gender inclusion deeper into your institutional culture, the All Stars Academy offers a transformative learning opportunity for your organization.
Participants gain an understanding of the key elements of Mastering a Strategy for Winning Women’s Markets and best practices for supporting implementation. Through a combination of sharing Use Cases, exercises, one-on-one and small group coaching, participants will work through a detailed strategic and action plan each day, culminating in a fun ‘pitch’ competition at the end of the week.
Languages
Sessions will be delivered in English. Interpretations will be provided if needed.
Why Attend
The Financial Alliance for Women All Stars Academy features a set of highly interactive expert-led learning programs; participants will learn practical strategies to take their Women’s Markets programs to the next level.
By the end of this course, participants will be able to:
- Understand the key steps needed to create a Women-Centered Strategy
- Develop a business case to target Women’s Markets
- Build a compelling CVP to better serve Women’s Markets
- Complete an action plan defining priorities for the organization to integrate or expand its women-centred strategy
- Master the key steps to becoming the employer of choice for women
- Collaborate and connect with peers to contribute insights, build connections, and learn
- Strengthen your ability to secure internal buy-in from senior leadership through a live pitch practice
Who Attends
Enrollment is open to Women’s Markets Managers, and senior financial services executives with responsibility for new business development, strategy, marketing or new customer segments. The program is ideal for organizations at the early stage of developing a women-centered strategy, as well as those that are looking to reskill a new team or upskill an existing team.
Book Your Seat
The All Stars Academy is exclusively available to Financial Alliance for Women members. Each member institution may nominate up to three participants. Applications are open until January 23, 2026 — and spaces are limited, so don’t wait to secure your spot.
WHAT THE PARTICIPANTS SAY
Learning Journey
The All Stars Academy is a transformative 4.5-day training on Building a successful Women-Centered Strategy! The learning journey will delve deep into understanding every step and aspect of creating successful and impactful strategies to win Women’s Markets.
Throughout this journey, we will blend thought-provoking theory, real-world case studies, and interactive workshops, guided by expert speakers and practitioners from around the globe. You’ll walk away with actionable strategies, resources, and tools that you can directly apply within your institutions.
THE STRATEGIC AND BUSINESS CASE FOR SERVING WOMEN’S MARKETS
Understanding the Opportunity
Sizing the Market and Developing a Business Case
BECOMING A DATA DRIVEN ORGANIZATION
Diagnosing the current state of your gender data
Understanding the five key steps of building your Sex-Disaggregated data journey
CREATING THE CUSTOMER VALUE PROPOSITION
Understanding Women’s Needs and Segmenting the Market
Developing CVPs: Financial & Non-Financial Solutions
DEVELOPING THE PROGRAM
Innovative Solutions to Serve Women
Prioritizing underserved segments
Scaling the program to new segments
Marketing the Program
BECOMING THE EMPLOYER OF CHOICE FOR WOMEN
Developing an Employee Value Proposition
Developing Approaches to Internalize Gender Equity
EMBEDDING THE PROGRAM
Aligning Internal and External Strategies
Building Structure and Stakeholder Engagement
BUILDING ORGANIZATIONAL CULTURE
Building a Gender Intelligent Workforce
Changing Mindsets
MEASURING, MONITORING AND REFINING
Identifying Metrics and Setting Targets
Developing Internal and External Scorecards
Analyzing and Using the Data for Informed Business Decisions
FINALIZING THE STRATEGY
Putting it all together