About Mastercard
Mastercard (NYSE: MA) is a technology company in the global payments industry. Its global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. You can follow them on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
The Program
Women are a force too big to ignore; their influence and spending power represents a sizable market opportunity. Mastercard launched its Women by Design product development framework to work closely with and help its partners to win with women, and help drive economic growth for them, their families and their communities. The framework is based on women’s unique needs, aspirations and values, the economic factors that drive them forward and hold them back today, and the landscape in which they bank or don’t. Mastercard enables its issuer partners to customize solutions for women by creating new portfolios and refreshing existing ones with a curated selection of their assets, all grounded on research. For all the unbanked, underserved, banked and entrepreneur women of today’s world, Mastercard is working to understand and serve their needs better, bringing its partners along as they co-create solutions most suited for today’s women.