Public Policy | Women’s Markets

What Enables Her Business to Grow: A New Segmentation Framework to Unlock the Opportunity of Serving Women-Owned/Led Businesses in Emerging Markets

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This study lays out a framework for segmenting women-owned/led businesses in emerging markets based on their growth trajectory (low-growth, medium-growth, or high-growth) and details key growth enablers for women-owned/led businesses at each level.

The report was developed by ConsumerCentriX in partnership with the Argidius Foundation, Dutch Good Growth Fund, the Women Entrepreneur’s Finance Initiative (We-Fi).

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