This study examines the benefits to banks of integrating non-financial services (NFS) that can help mitigate these barriers into a women-focused SME banking proposition. Analysis of five SME banking models, in addition to previously published case studies and other resources, found that well-integrated NFS yield positive return on investment (ROI) within one to two years for WSMEs. This is demonstrated through four key metrics: increased interest income; share of wallet, which includes cross-sell, deposit volume, and fee income, including fees charged for NFS participation; loyalty; and reduced risk. While increased interest income is often the largest contributor to ROI, particularly in the first one to two years, each of the four components mentioned above has been individually found to cover NFS costs. This signals an opportunity for banks to ensure their full product suite, along with communication and delivery, is tailored to WSMEs, as this can pave the way for the segment to take full advantage of the bank’s offers.
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