Women’s Markets

InBrief: Marketing con Perspectiva de Género

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Este informe establece una serie de tácticas para adoptar un enfoque de marketing y publicidad auténtico y eficaz con perspectiva de género basado en las experiencias de los PSF que lo están haciendo con éxito. Se basa en los aprendizajes del Grupo de Trabajo de Comunicaciones de la Alianza, un grupo selecto de profesionales de marketing y comunicaciones de las instituciones miembros que se reúnen regularmente para compartir sus experiencias y prácticas.

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