Women’s Markets

Harnessing the Power of the Purse

Log In

To maximize your experience and access the publications in our Resource Hub, please log in. If you do not have an account, create one now.

Don’t have an account? Register

Sign Up

To maximize your experience and access the publications in our Resource Hub, please log in. If you do not have an account, create one now.

First Name

Last Name

Email Address

Company

Job Title

Country

Type of institution

Password

By submitting this form, you're consenting to receive newsletters and updates from the Financial Alliance for Women. You can revoke your consent to receive emails at any time by using the Safe Unsubscribe link, found at the bottom of every email. Emails are serviced by Constant Contact.

You have an account? Login

CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.

BACK TO PREVIOUS PAGE