Simla Unal is the Head of Marketing at BNP Paribas International Retail Banking team covering USA, Poland, Turkey, Ukraine for startup, MSME, SME and women segments. Previously, she designed and executed the startup, SME and Women programs of TEB (BNPP JV) for 15 years. She also worked as a senior consultant for International Finance Corporation (IFC, World Bank) for SME Banking projects in MENA, CEE, Asia. She attends international conferences as a guest speaker and advises banks in different countries on how to design customer programs for startups, SMEs and women.