“Satish Upadhyay, a marketer by choice and an eminent speaker at major marketing conclaves/conferences, currently heads Marketing for Amazon India Marketplace. Satish has been instrumental in building the brand for the marketplace by being at the helm of award-winning marketing campaigns/assets like Amazon Saheli, Amazon Tatkal and most recently, Amazon StoryBoxes & Amazon Smbhav. Satish firmly believes that constant innovation to stay relevant, and building distinctiveness are the only ways a brand can survive in the long run…and he has lived this philosophy in letter and spirit for the last twelve years. In his previous assignments, he has worked with strong consumer brands like Dulux and Reebok, strengthening the brands though innovative product launches and compelling brand storytelling.
In addition to leading marketing, Satish also heads strategic categories like Amazon Saheli and Amazon Karigar. Amazon Saheli is an initiative aimed at empowering women entrepreneurs across the nation – to guide and train them in every step of their online entrepreneurial journey. He believes that, at scale, Amazon Saheli could be a key contributor in driving financial inclusivity in the entrepreneurial landscape in India.”