Nadia Benaissa

Marketing Director-BPC

Nadia is a seasoned marketing expert with a passion for Fintech.

As the global Marketing Director of BPC (Banking Payment Context), a leading payment provider that serves over 280 financial institutions in 90 countries, Nadia supports the company’s growth along with the creation of new fintechs. Nadia always chose to join young organisations from the Fintech space taking the challenge of building brands from the ground up. Through agile marketing practices, Nadia tests and tries various marketing tactics to ensure company’s KPIs are exceeded.

Prior to joining BPC, Nadia spent 3 years at German’s Digital Fintech and Bank Fidor as the Global Chief Marketing Officer. She worked over 9 years for CR2, an Irish-headquartered omnichannel banking player headquartered in Ireland, leading their communications and marketing strategy across emerging markets.

While working in Paris, Nadia was the youngest employee at AEMS, a joint venture between Euronext and Atos, where she helped set up the corporate communications and marketing department. The company developed trading, clearing and settlement solutions for stock exchanges worldwide and was further acquired by New York Stock Exchange – NYSE.

Founded 25 years ago, BPC Banking, Payments: Context is what defines the organisation. The company has transformed over the years to deliver innovative and relevant solutions which fit with today’s consumer lifestyle when banking, shopping or moving in both urban and rural areas, bridging real life to digital. With 280 customers across 90 countries globally, BPC collaborates with all ecosystem players ranging from tier one banks to neobanks, Payment Service Providers (PSP) to large processors, ecommerce giants to startup merchants, government bodies to local hail riding companies. BPC’s SmartVista suite comprises of cutting-edge banking, commerce and mobility solutions including digital banking, ATM & switching, payments processing, card and fraud management, financial inclusion, merchant portals, transport and smart cities solutions. www.bpcbt.com

 

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