Linda Appie

Chief Marketing Officer, Tyme Bank, South Africa

Linda has about 17 years’ experience in marketing, innovation and business strategy in both South and Central Africa at local FMCG companies, including Tiger Brands, 11 years of which were at Coca-Cola. She joined TymeBank in April 2020 and has delivered marketing campaigns that have grown the bank’s visibility and brand equity and contributed to strong growth in customer acquisition and activity. Linda is a mother, and she strongly believes in empowering others to realise their untapped potent