Jorge Rubio Nava

Global Head, Citi Social Finance

Jorge Rubio is the global head of Citi Social Finance based in London, UK. Citi Social Finance works across Citi businesses globally to develop scalable business platforms and client solutions that enable the bank, its clients and partners to expand financial inclusion, accelerate access to basic services, boost job creation and scale social infrastructure development. Since 2005, Jorge has participated in the design of Citi’s strategy to support the expansion of financial services through Citi’s businesses in over 40 countries. 

Since inception, Citi Social Finance has helped mobilize almost $6 billion in funding for clients serving the last mile, with emphasis in women empowerment. Jorge’s work around social and financial inclusion spans sustainable value chain development, digital financial services reaching the unbanked, and innovative models that expand access to basic services including power and electricity, water and sanitation, housing, education, and agricultural finance for lower income populations in emerging markets. Citi’s efforts in this area have been externally recognized, including with the Inaugural Euromoney award for World’s Best Bank for Financial Inclusion.      .   

Interested in digital financial innovation and the development of cashless ecosystems and mobile money, Jorge has formed public and private sector partnerships to expand access through innovative channels. He introduced new crowdsourcing models to develop financial technology solutions that leverage deeper Internet and smartphone penetration among underserved customer segments, which constitutes a new approach to product development in financial services.   

Jorge holds an MBA from Columbia Business School in the city of New York and the Instituto de Estudios Superiores de la Empresa in Barcelona, Spain.  

In 2009, Jorge was an Associate to the David Rockefeller Centre for Latin-American Studies at Harvard University where he worked with thought leaders in the areas of impact investment and commercial solutions for lower income markets at the Graduate School of Education, the Kennedy School of Government and the Harvard Business School.