Gisela Paula Babbaro

Manager of High Income and Women Segments – Santander Argentina

Gisela is Manager of Select and Women Segments, with more than 18 years of experience in the Argentine financial market.
She brings experience launching products for high income clients, developing new models of customer experience, and taking advantage of technology to maximize the customer’s brand experiences.
Currently, she is responsible for leading strategies to attract new customers and provide with them a strong value proposition to encourage brand loyalty.
She also designs and implements the financialand non-financial value proposition for the economic empowerment and inclusion of women in the financial market,including women’s financial education.

Santander Argentina is the leading private bank in the Argentine financial system in terms of savings (deposits plus common funds) and credit volume. The entity has 430 traditional branches, 8 social integration branches, 5 digital offices, 3 Work Cafes, more than 3.7 million clients (including 2.2 million digital clients and more than 320 thousand MSMEs and 1,300 corporate companies ). It has more than 8,300 employees across 22 provinces and in the city of Buenos Aires. Santander Argentina also develops an extensive responsible banking program, particularly focusedon higher education, including partnerships with 86 Argentine public and private universities.