Faria Shahid, a dynamic strategic leader with 17 years of experience, joined HBL in 2020. Renowned for her strategic acumen, she has been the driving force behind ground breaking initiatives in the Affluent segments while advancing HBL to new heights. Faria heads the women market portfolio championing financial inclusion, a cause close to her own heart and aligned with HBL’s vision. She has a track record of successfully leading and executing profitable initiatives through customer segmentation and in depth understanding rooted in needs analysis of customer segments. At HBL, she raised the bar by spearheading key endeavors in the Affluent and women market segments enhancing the bank’s stronghold in these areas and furthering critical agendas such as financial inclusion.
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