Emma is an experienced business leader with an extensive background in leveraging customer data and behavioural science for the benefit of leading FTSE 100 companies. She has significant experience in establishing mutually beneficial commercial partnerships to deliver B2B2C solutions i.e. Nectar and Sainsbury’s. Joining Cogo gave Emma the opportunity to combine her passion for data for good with a drive to help empower consumers to live more sustainably and ethically through better insights.