Edidiong Uwemakpan is a marketing & communications leader interested in how human behaviour shapes strategy and drives business growth.
Her interest in behavioural economics, combined with an extensive experience executing marketing programmes for underserved communities across Africa lends a unique perspective on building financial services for consumers in emerging markets. She demonstrates this in her role previously leading the marketing org and now the Brand & Communications division at Moniepoint Inc, one of Africa’s largest fintech startups serving over 2,500,000 businesses. Leading up to her role at Moniepoint is a 13 year experience shaping consumer behaviour to drive growth for global brands such as Budweiser, KFC, Belron, Monster Energy, and Bharti Airtel. Edidiong has a Bachelor’s degree in Microbiology and an MSc in Marketing from the – ESCP Europe Business School – one of the French Grande Ecoles. Outside of work, she spends her time playing tennis.