Anna Gincherman is a partner at ConsumerCentrix (CCX), a Geneva-based strategy consulting firm working with a wide range of financial service providers and regulators translating consumer insights into winning business strategies and policies to reach the unserved and underserved. Prior to CCX, Anna was an executive with Women’s World Banking, the global nonprofit dedicated to giving low-income women access to the financial products and services they need to achieve security and prosperity. As a VP of Strategic Partnerships and the Chief Product Development Officer, Anna was responsible for the identification, development and roll-out of innovative financial products, including savings, health insurance, digital financial services, and credit for low-income women.Anna Gincherman is a partner at ConsumerCentrix (CCX), a Geneva-based strategy consulting firm working with a wide range of financial service providers and regulators translating consumer insights into winning business strategies and policies to reach the unserved and underserved. Prior to CCX, Anna was an executive with Women’s World Banking, the global nonprofit dedicated to giving low-income women access to the financial products and services they need to achieve security and prosperity. As a VP of Strategic Partnerships and the Chief Product Development Officer, Anna was responsible for the identification, development and roll-out of innovative financial products, including savings, health insurance, digital financial services, and credit for low-income women.