Anna Gincherman is a partner at ConsumerCentrix (CCX), a Geneva-based strategy consulting firm working with a wide range of financial service providers and regulators translating consumer insights into winning business strategies and policies to reach the unserved and underserved. Prior to CCX, Anna was an executive with Women’s World Banking, the global nonprofit dedicated to giving low-income women access to the financial products and services they need to achieve security and prosperity. As a VP of Strategic Partnerships and the Chief Product Development Officer, Anna was responsible for the identification, development and roll-out of innovative financial products, including savings, health insurance, digital financial services, and credit for low-income women.
ConsumerCentriX (CCX) is a strategy consulting firm which translates customer insights into strategies and policies to reach the un/underbanked. The company has an established track record of advisory and research projects in financial services and entrepreneurship development, including landscape studies, global best practice research reports, market segmentation, business case modeling, and product design engagements in emerging markets across Africa, Asia, Eastern Europe and the Middle East.