This recent study of women owned/led businesses in emerging markets lays out a new framework to segment the women MSME market by business growth trajectory—low, medium and high. Within those, the research identifies sub-segments and the most effective financial and non-financial services for enabling each to grow.
The report was developed by ConsumerCentriX on behalf of We-Fi, Argidius Foundation and the Dutch Growth Fund, and offers important insights for financial institutions and policymakers seeking to unlock the full potential of women entrepreneurs in emerging markets.
