InBrief: Gender-Lens Marketing: Driving Lasting Change by Championing Women

This InBrief lays out a series of tactics for adopting an authentic, effective gender-lens marketing and advertising approach based on the experiences of FSPs that are doing it successfully. It draws on the learnings of the Financial Alliance for Women’s (Alliance) Communications Tasks Force, a select group of marketing and communications professionals from member institutions who meet regularly to share their experiences and practices.

TitleInBrief: Gender-Lens Marketing