The latest results, drawn from members’ 2024 performance data:
What the network delivered
The reach of reporting members, added up.
Four numbers that tell the story
Women are great customers, and the data proves it
Three reasons for serving Women’s Markets.
Across every segment, women's non-performing loan (NPL) rates come in below men's as they have every year since 2014.
Lower default risk across all five segments.
(NPL) rate (%)
Across most segments, women's average number of products per customer is on par with men's, a sign of active, engaged relationships.
Products per customer are on par with men's for most segments.
Average number of products per customer, women vs. men.
Women's average loan size as a share of men's is rising in every segment. The WSME gap has closed from 67% in 2022 toward parity.
Loan sizes are growing relative to men's, across segments.
Women's average loan size as % of men's. A higher percentage means a smaller gap; 100% is full parity.
Most members go beyond banking
Members back women customers with education, networking, information and recognition. These are the four services most commonly offered.
of Alliance members offer non-financial services (NFS) designed specifically for women Members back women customers with education, networking, information and recognition. These are the four services most commonly offered.
The four most commonly offered non-financial services. % of members providing each.
Women in leadership - the gap is closing
Women are still underrepresented at the top, but representation has climbed steadily over five years.
Performance by segment
Pick a customer segment to see how women are represented and how they perform.
Retail excludes high-net-worth individuals. Segment definitions follow the Alliance glossary.
The full report breaks the data down by region and segment. Members who report also receive an
individualized benchmarking report comparing their performance to regional and global peers.
“Participating in FEAS and the benchmarking report helped me prove the business case to my new management, four years after launching the program.”
— Alliance Member, Women's Markets Manager
