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Ask the Expert

Real-time Guidance

One of our more recent Peer Learning services, Ask the Expert is modeled on one of the most popular sessions of our acclaimed All-Stars Academy, the Coaches’ Corner. It enables members to consult with Women’s Market and gender diversity and inclusion experts on any aspect of their initiatives they need help illuminating. Through live webinars on specific topic areas, members get a direct link to some of the most successful Women’s Market practitioners in the world, who are on hand to provide instant guidance on members’ queries.

Ask the Expert is a members-only webinar, delivered quarterly, with a different expert(s) anchoring each session based on their expertise in the session’s topic. Members are requested to send topic areas they are most interested in discussing with an expert to peerlearning@financialallianceforwomen.org

Upcoming session:

Time Commitment

The Ask the experts sessions are an hour-long webinar happening every quarter.

Languages

Live sessions usually happen in English with some sessions delivered in Spanish.

Why Attend

These series will be of interest if you are looking to:

  • Reach more women customers.
  • Grow your program to new segments.
  • Better understanding of key functionalities in managing the program.
  • Improve your business KPIs.

Who Attends

The Ask the Expert webinars are designed for Women’s Market team managers and leaders looking to enhance their strategy, grow and scale their programs, or find solutions for key pain points they are facing to move their programs forward. This includes women’s market managers, marketing teams, and senior business decision-makers.

Previous Sessions

Designing Financial Experiences for Women: A Customer-Centric Approach (CX/UX/UI)

April 23, 2026

This session explored how customer experience (CX) and user experience (UX) design can serve as powerful levers for advancing women’s financial inclusion by creating more accessible, relevant, and trust-building financial services. Focusing on the realities women face across financial customer journeys, the discussion examined how financial institutions can move beyond gender-neutral approaches toward more intentional, user-centered design that reflects women’s needs, preferences, and behaviors. Featuring insights and practical examples from TD Bank Canada and GoTyme Bank South Africa, the session highlighted strategies for redesigning products, digital interfaces, and service delivery models to improve engagement, trust, and long-term usage among women customers. Participants also explored how institutions can balance personalization at scale, address barriers such as digital literacy and trust, and embed inclusion across both digital and human touchpoints to better serve women across diverse markets and segments.

Leveraging Stablecoins and CBDC to improve access to finance for women

February 26, 2026

This session explored how emerging digital money innovations—stablecoins and Central Bank Digital Currencies (CBDCs)—are reshaping the financial system by introducing new payment rails that transform cross-border transactions, settlement processes, and service delivery. With a focus on financial inclusion, the discussion highlighted how these technologies can expand access for women by enabling faster, lower-cost payments, improving the distribution of government transfers, and strengthening digital financial ecosystems for both consumers and entrepreneurs. At the same time, participants examined key risks, including regulatory challenges, financial stability concerns, and the potential for unintended exclusion. Featuring perspectives from global leaders such as Wallet in Telegram, the Center for Global Development, and the Stellar Development Foundation, the session provided practical insights on how financial institutions, policymakers, and fintechs can design the next generation of financial infrastructure with inclusion at its core.

Scale Up – Youth and Young Entrepreneurs

November 25, 2025

This session focused on the growing importance of youth and young entrepreneurs as a key segment for financial institutions, highlighting the opportunity to build early, long-term client relationships as individuals begin making independent financial decisions and launching businesses. With a gender-intentional lens, the discussion examined how young women and entrepreneurs continue to face structural barriers such as limited access to credit, weaker networks, and gaps in financial education and advisory support. Drawing on insights from BRAC Bank and FCMB, the session showcased how tailored Customer Value Propositions—integrating financial and non-financial services—can better support early-stage businesses, deepen engagement, and improve portfolio performance. Participants gained practical examples of how innovative products, advisory services, and ecosystem partnerships can enable young entrepreneurs, particularly women, to start, grow, and scale their businesses, while driving both financial inclusion and sustainable growth for institutions.

Scale Up – The Untapped Potential Of Women of Wealth: A Strategic Imperative

October 2, 2025

This session explored the growing influence of women as a driving force in global wealth, fueled by entrepreneurship, rising workforce participation, and significant intergenerational asset transfers. Despite this momentum, women in the mass affluent and high-net-worth segments remain underserved, often feeling that financial institutions do not fully reflect their needs or decision-making approaches. The discussion highlighted how tailored, women-centered value propositions can unlock this significant market opportunity while strengthening client loyalty, brand positioning, and long-term portfolio growth. Featuring insights from ABN AMRO and Bethmann Bank, the session showcased best practices in designing wealth management strategies that combine financial and non-financial services to better engage women clients, support their financial journeys, and capture this rapidly expanding segment.

Scale Up – Serving Women in the Silver Economy

April 23, 2025

This session explored the rapidly growing Silver Economy through a gender lens, highlighting both the challenges and opportunities presented by an aging global population—particularly for women, who often face greater financial vulnerability due to longer life expectancy, career interruptions, and lower lifetime earnings. The discussion examined how financial institutions can better support mature women by addressing gaps in retirement planning, wealth management, and financial advisory, while also mitigating risks such as elder financial abuse and low financial literacy. Featuring insights from Westpac, TD Bank, and Sophia, the session showcased best practices in applying a “life moments” approach, delivering personalized advisory services, and integrating non-financial support. Participants gained practical insights into how institutions can design more inclusive, responsive solutions that strengthen customer relationships and meet the evolving needs of this expanding segment.

Scale Up – Developing a health and insurance CVP for women

February 13, 2025

This session explored the critical but often overlooked intersection of women’s health and financial inclusion, highlighting how health disparities impact women’s ability to work, earn, and build long-term financial security. Despite longer life expectancy, women spend more years in poor health, underscoring the need for more integrated and accessible solutions. The discussion focused on how financial institutions can incorporate health into their Customer Value Propositions by offering tailored financial products, insurance solutions, and non-financial services such as education and preventive care. Featuring insights from AXA, Nume, and Access Bank, the session showcased innovative approaches to embedding health into women-focused strategies through partnerships, digital solutions, and product design. Participants gained practical insights into how supporting women’s health can strengthen financial resilience, improve wellbeing, and drive more inclusive economic growth.

What the Participants Say

“From the outset, we received valuable feedback. It gave us a very credible point of reference for questions that we didn’t have clear answers to.”