Menu
We conduct innovative research, collate insight from our members and house essential resources that help them stay on the cutting edge.
The Financial Alliance for Women collates the results, research, experience and advice of members with successful Women’s Market programs, as well as conducts market intelligence research on the female economy.
Our resource library features publicly available findings from the Alliance and our members, as well as third-party research reports and other relevant studies on the female economy. Proprietary information products designed to help members build a profitable Women-centered strategy are stored in our password-protected portal, The Vault. Documents housed in The Vault offer a wealth of knowledge on designing and implementing a Women’s Market program at scale, including examples of successful Customer Value Propositions, effective marketing collateral and exclusive market research.
Winning the Women’s Market is the Alliance’s “how-to” guide, capturing wisdom from members to provide practical examples, methodologies and other key tools for succeeding with the Women’s Market. The full guide is available exclusively to members.
The Alliance publishes deep-dive analytical Case Studies, topic-specific In Briefs, and comprehensive practitioner-focused guides. Central to our core offering is the creation of knowledge products based on network member experience.
Links to some of our most popular Knowledge Products appear below:
– The Economics of Banking on Women
– Unlocking Potential: The Gender D&I Imperative
– The Growing Opportunity of Women of Wealth: Defining Strategies for Success
– Life Moments: A Strategy for Serving Women Throughout Their Lives
– Case Study: NatWest
Among the myths dispelled by the GBA’s groundbreaking 2014 study on banks’ beliefs about women: Women simply want “feminized” financial products.